
Gtech caused a bit of a stir when it announced it was stepping into the world of haircare – following in the footsteps of industry heavyweights like Dyson and Shark. The Worcester-based brand launched two new styling tools – the DryOnic Hairdryer and StyleOnic Straighteners – and they arrived just before Christmas.
I’ve always had a soft spot for hair tools created by tech-focused brands, especially ones that come from the vacuum world. It usually means the engineering is thoughtful, practical and performance-driven, and Gtech’s StyleOnic straighteners are no exception.