Grand Theft Auto VI has reached the point where even a trailer feels like a blockbuster release because when Rockstar releases its next extended look at GTA VI on August 27, it won’t only arrive through the usual gaming channels. The trailer will premiere on Netflix before launching on Rockstar Games’ YouTube channel and the official GTA VI website, which highlights just how big this game's brand has become.
It is, after all, just a video game trailer. But it places GTA VI in the same orbit as a new Marvel film. Perhaps Rockstar’s brand is actually bigger than Marvel?
