Gaming giant Rockstar Games has triggered widespread outrage among fans after announcing that its upcoming GTA 6 'Extended Look' showcase will first stream exclusively on Netflix, requiring an $8.99 (£6.67) subscription to watch live on Thursday, 27 August, at 3 pm ET. The unprecedented move by parent company Take-Two Interactive represents a highly unconventional strategy as promotional activity finally ramps up for the highly anticipated open-world adventure.
The publicity push for the game has been unusually sparse from the very beginning, starting with a simple blog post announcement. The first official trailer did not arrive until well over a year later, followed by a second trailer more than twelve months after that, along with select screenshots and character descriptions.