Judging by all the talk from industry analysts and pundits over the past few years, GTA 6 is going to make infinite money – but it could make infinite plus a little extra if there were some in-game advertising, right? Don't worry, because even Take-Two CEO Strauss Zelnick knows everybody would hate it if Rockstar's latest open-world game was suddenly rife with product placement.
"We need to be true to the underlying intellectual property and we need to be true to our consumers," Zelnick says at the iicon conference in Las Vegas, according to IGN. When it comes to the GTA series, "it's a fictional world and everything in it is fictional. So we don't have, for example, we're not even at risk of doing brand partnerships because all the brands are made up. And I think that keeps us pure."
