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GamesRadar
GamesRadar
Technology
Scott McCrae

GTA 6 has been "a black cloud that looms over everything," according to a marketing veteran, and thanks to roleplay servers it "competes with Silent Hill somehow"

GTA 6.

Dread it, run from it, but GTA 6 arrives all the same. I don't think it's an exaggeration to say GTA 6 is shaping up to be the biggest game launch of all time, and naturally, other developers want to avoid it like the plague. We've seen a smaller-scale version of this thanks to Hollow Knight: Silksong, of which the release date reveal saw several indie games delay their release to get out of the way.

Speaking to IGN, the CEO of the marketing platform Gamesight, Adam Lieb, explained, "GTA has been this little bit of a black cloud that looms kind of over everything. So, that, I think, has caused people to be more hesitant with dates." And while you would imagine the spectre of GTA 6 only affects some specific types of game, it goes a lot deeper than you would think.

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