The European GT racing calendar is notoriously crowded during the summer months. Launching a new championship in this environment requires a clear strategy to differentiate it from the established order. Gedlich Racing, the organization behind the highly successful GT Winter Series (GTWS), is taking this step in 2026 with the launch of the GT Summer Series (GTSS).
While many series focus on BoP politics or broadcasting deals, Gedlich is doubling down on a different metric: the user experience for teams and gentleman drivers. The strategy relies heavily on digitalization and budget transparency to attract competitors who value efficiency over bureaucracy.
