LONDON, June 12, 2026 /PRNewswire/ -- GSMA Intelligence's latest Insight Spotlight explores how the 2026 FIFA World Cup in Canada, Mexico and the US will create major opportunities for mobile operators, not only in delivering resilient, high-capacity connectivity but also in enabling new enterprise services and enhanced consumer experiences. With huge spikes in traffic expected across stadia, fan zones, airports and host cities, operators are investing in 5G network densification, including small cells, distributed antenna systems, mmWave, Wi-Fi access points, temporary cell sites, backhaul upgrades and additional spectrum.
The paper argues that the opportunity goes well beyond basic coverage. For enterprise customers and event organisers, technologies such as private 5G, edge computing and IoT can support critical event operations including broadcasting, video assistant referee systems, public safety, crowd management, digital signage, connected cameras, drones and ambulances. As major US operators continue rolling out 5G Standalone, the report suggests advanced capabilities such as network slicing are likely to underpin many of these differentiated connectivity services.
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