A new and larger value range is to be launched by Asda, amid the cost of living crisis, as the supermarket giant saw growth slow due to customers returning to pre-pandemic habits.
The company, which was bought by the Issa brothers and backers TDR Capital last year for £6.8bn, added it will axe its Smart Price range and replace it with new Just Essentials by Asda products.
The new budget range will include 300 products, a 50 per cent increase on the current Smart Price range.
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