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Birmingham Post
Birmingham Post
Business
Jon Robinson

Group co-founded by Dragons' Den star Steven Bartlett invests in agency focused on stopping greenwashing in advertising and media

A communications group co-founded by Dragons' Den star Steven Bartlett has invested in a creative agency focused on stopping greenwashing in the advertising and media industries.

Flight Story, which has offices in London and Manchester, has backed Poole-based Nuevo. The financial terms of the deal have not been disclosed.

Nuevo's clients include Canada Goose, Extreme-E, EY and Ordnance Survey and was founded by Jax Davey. Flight Story said the deal will allow Nuevo to scale up.

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