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The Guardian - UK
The Guardian - UK
Sport
Will Unwin

It’s European football’s Groundhog Day for the TikTok generation

Liverpool’s Hugo Ekitike during training
Hugo Ekitike muscles up with a medicine ball. Photograph: Jason Cairnduff/Action Images/Reuters

BUSINESS TIME

After eight months and 252 games, Bigger Cup has finally reached the bare-knuckle stage of this bizarrely elongated competition. We get the thrilling spectacle of three repeat fixtures from the league phase, thanks to the suits wanting to make this the most thrilling and profitable product possible. The world demands more Galatasaray v Liverpool, extra Kieran Trippier v Lamine Yamal and plenty of Pep Guardiola against whichever former Anfield stalwart is in the Real Madrid dugout this week. It is very much Groundhog Day for the TikTok generation, with Uefa desperately hoping that short attention spans mean everyone has already forgotten these earlier matchups.

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