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AAP

William Ton

Gross to creepy in ads that drew most viewer complaints

Wallace Big W Dettol Kia

Hundreds of ads drew complaints in 2025 but few of the most loathed actually breached standards. (Tracey Nearmy/AAP PHOTOS)

Cars driving through a zombie neighbourhood, a boy picking his nose and a girl flipping off the camera are among the ads that garnered the most complaints.

Sex and nudity, violence, and health and safety drew the most reactions among the 5000 complaints about more than 230 commercials assessed by Australia's regulator in 2025.

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