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If you’ve felt like your grocery bill is stretching less than it used to, you’re not imagining things. “Shrinkflation” — the practice of reducing product size while keeping prices the same — is quietly reshaping what ends up in your cart. It’s subtle, often hard to notice at first glance, but it adds up over time. April has brought another wave of these changes across everyday staples. Let’s break down the five products getting smaller and what it means for your wallet.
