Grocery price inflation climbs as shoppers drop environmentally friendly choices

Spending on offers hit its highest level since April at 29.4%, as consumers hunted for deals to ease the burden on their wallets (PA) - (PA Archive)

Grocery price inflation has nudged back up to 5.2%, sending environmental concerns down shoppers’ list of priorities at the supermarket, latest figures show.

Inflation, up from 4.9% last month to match July’s figure, comes as just 9% of Britons say they are happy to pay more for items that are better for the planet, according to market research firm Worldpanel by Numerator, formerly Kantar.