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The Guardian - UK

Business

Julia Kollewe and Sarah Butler

Inflation forces supermarkets to up £1 items to £1.25, data shows

Inflation Kantar Great Britain Fraser McKevitt

A shopping trolley filled with groceries at a supermarket — Items such as milk and bread are being priced for sale at £1.25 by supermarkets. Photograph: Nathan Stirk/Getty

Supermarkets are increasingly pricing budget items at £1.25 rather than £1 as retailers balance attempts to draw in shoppers through bargain deals with stubbornly high grocery inflation.

The price point is now frequently the joint second-most popular price tag for a grocery item, alongside £2 and behind £1, according to the data firm Kantar.

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