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Flavio Macau, Associate Dean - School of Business and Law, Edith Cowan University

Groceries delivered in 60 minutes: it's on the cards but just not yet

From the food replicator in Star Trek to Dumbledore summoning food in Hogwarts’ banquet hall, we love the idea of instant food on demand.

This week, Australian supermarket giant Coles appealed to that love by announcing a pick-and-collect service that takes less than 60 minutes, shaving 30 minutes off its existing promise.

You’ll be able to order up to 40 items from a list of more than 20,000 products online, then drive to one of 400 Coles supermarkets offering the “Rapid Click & Collect” scheme to collect your groceries within the hour.

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