Ja Morant still had his endorsement deals Monday. While his latest gun video on social media is costing him plenty in public relations currency, he hasn't lost any money.
Any, or all, of that could change any day. Once again, Morant is in limbo — awaiting the outcome of yet another NBA investigation into what could end up becoming a cataclysmic off-court decision.
“This is going to be a hot question,” Syracuse professor of sport management Rick Burton said Monday. “I don’t think they can hit pause on this. I think that there will be too much demand for, ‘What are you going to do?’”
