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Fortune
Fortune
Kathleen Breitman

Grimes and Bitcoin: How crypto and the open-source movement offer lessons for the music industry in the age of A.I.

A picture of Grimes against a board with "Captain Marvel" logo (Credit: Frazer Harrison—Getty Images)

An A.I.-generated song featuring a “collaboration” between Drake and The Weeknd turned up on streaming services and TikTok last month, quickly racking up millions of listens. In response, Universal Music Group, which represents the musicians, issued an agitated statement, and then, as the song turned up on other platforms, embarked on a legal whack-a-mole campaign in a bid to put the A.I. cat back in a bag.

All of this came even as the legal status of the song remains unclear. Some music business veterans argue the song was functionally no different than a remix, while others decried it as a dangerous new paradigm. Rarely does a video made by a random handle create such uproar.

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