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Fortune
Fortune
Chris Morris

Grimace sold shakes for McDonald's this summer. Will he move shoes for Crocs?

Crocs Grimace McDonald TikTok
(Credit: Courtesy: McDonalds)

McDonald’s continues to promote its fan-favorite characters in unusual ways.

After making Grimace a sensation once again this summer with the Grimace Shake, which inspired a TikTok trend (and sent sales into the stratosphere), the fast-food chain has struck a partnership with Crocs to introduce a line of shoes, socks, and charms featuring its spokescharacters.

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