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The Guardian - AU
The Guardian - AU
National
Catie McLeod Consumer affairs reporter

Grill’d burger chain sued by ACCC over alleged greenwashing

The popular hamburger chain, Grill'd, has been accused of misleading customers over a tree-planting donation campaign.
The popular hamburger chain, Grill'd, has been accused of misleading customers over a tree-planting donation campaign. Photograph: Jono Searle/AAP

The consumer regulator has sued Grill’d over allegations the burger chain engaged in greenwashing by dramatically overstating how much money it was donating towards one of its key environmental campaigns.

The Australian Competition and Consumer Commission (ACCC) on Tuesday announced it had launched federal court action against Grill’d, alleging it misrepresented its Tree Day Tuesday campaign for more than three years.

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