Tickets to preview the new Greggs x Primark collaboration have sold out in less than five minutes.
From 10am on Thursday, fashionistas and pastry fans were able book tickets to be the first to get their hands on products from the Greggs x Primark collaboration at a pop-up boutique.
But all tickets for the exclusive event, which will take place over two days, sold like hot cakes, with fans snapping them up in less time than it takes to enjoy a Greggs meal deal.
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Greggs took to Facebook after the ticket launch to announce the pop-up event had sold out, writing to fans: "Wow, you Sausage Roll fans are speedy! SOLD OUT in less than 5 minutes."
Greggs' and Primark's exclusive new fashion boutique, will take place on Dean Street, in the heart of London's Soho, on Thursday and Friday, February 17 and 18.
Trendsetters who were lucky enough to bag a ticket will be able to select up to two of their favourite pieces of the new collection for free, before the collection launches to the rest of the nation on February 19.
The launch of the world's largest Greggs café 'Tasty by Greggs' will also open in Primark's flagship store in Birmingham.
While some fans were left gutted that they had missed out on tickets, branding Greggs' "the kings of disappointment", others couldn't help but share their excitement.
Hayley Deakin posted: "See you Friday my only day off (from Greggs ironically!) and I'm travelling from Bham to see the boutique.