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Birmingham Post
Birmingham Post
Business
Coreena Ford

Greggs to open new Primark cafe in North East heartland

Bakery chain Greggs has confirmed plans to open a third cafe within a Primark store in its North East heartland.

The Newcastle based food-on-the-go firm first joined forces with Primark last February, launching an inaugural limited edition fashion collection as well as the world’s largest Greggs cafe inside the Birmingham store. The two high street favourites have launched three limited-edition clothing ranges in Primark stores since first teaming up in 2022. The collaboration proved to be such a success that Greggs has since launched launched two other limited-edition clothing ranges in Primark stores, as well as a further cafe in a London Primark store.

Now the bakery giant has confirmed plans to open its third Tasty by Greggs themed cafe in the Northumberland Street Primark store in Newcastle as its ramps up its collaboration with the high street retailer. A spokeswoman for Greggs said: “We’re excited to announce our third Tasty by Greggs café will be opening early 2023 in Primark’s Northumberland Street, Newcastle store. We’ll be able to share further information in the coming months.”

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