Greggs has sold one million ‘magic bags’ of food packed with goodies including sausage rolls and doughnuts, helping to keep more than 6,000 tonnes of food from going to waste.
The Newcastle firm teamed up Too Good To Go, an app that is helping companies to prevent waste while also steering people to places looking to offload unsold food. The social impact enterprise works with a host of firms like Starbucks, Morrisons, Costa, Waitrose, Spar, as well as local stores, on a mission to end food waste – and with the continuing cost of living crisis set to bite deeper when energy bills rise for a second time this autumn, the firm has seen downloads soar, as people explore ways to save money.
By downloading the free app, people can search for nearby businesses offering unsold items which they can then buy as a ‘magic bag’, filled with food at a third of its original retail value, to be collected at an allotted time. Greggs ’ magic bags contain a mix of food including sausage rolls, wraps, cookies, sandwiches and doughnuts, and more than 1,200 Greggs sites across the UK are now available to snap up surplus food.
