Kanye West has been roasted by Greggs over a new pair of £301 trainers designed by the rapper.
Social media was alight with hot takes as photos of the 45-year-old’s new Yeezy 450 Sulfur shoes went viral.
The Adidas trainers have been described as a “classy beige shoe” which is “perfect” for a minimalist street style.
A description of the shoes continues by saying that they deliver a ‘snug and secure sock-like fit’ for the wearer.
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While the trainers have been a hit with collectors of Yeezy items, others have taken aim at the unusual design.
And high street bakery firm Greggs could not resist having a pop of their own on Twitter on Monday this week.
They captioned a photo of the trainers with: “Two sausage rolls short of a multipack.”
Fans of the fast food giant gave their own opinion on the shoes following their now-viral tweet.
One wrote: “Whatever you do, don’t chew the shoes.”
Another added: “Just need to pop it in the oven to warm up loool.”
A third said: “Make the Yeezy sausage rolls immediately. I am a shareholder, you have to listen to me.”
Greggs is no stranger to the fashion world, with the high street bakery launching its own line of clothes with retailer giant Primark earlier this year.
Punters were able to get their hands on bucket hats, sliders, t-shirts and hoodies with the firm’s logo and iconic sausage rolls printed on them.
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