Bakery chain Greggs has opened its third Tasty by Greggs café within Newcastle city centre's Primark store.
The 114 seat café is the latest in the brand's partnership with the fashion retailer and follows openings in Birmingham last February, and in the London flagship Oxford Street East store in October. Greggs has invested in a novelty interior at the Northumberland Street site - its 13th location in Newcastle city centre.
It follows a record year of new store openings last year for the food-on-the-go firm, which currently has 2,300 shops nationwide and has talked of ambitions to have "significantly more than" 3,000. Speaking to BusinessLive in January, Roisin Currie, Greggs' chief executive, said the partnership with Primark represented a savvy marketing move rather than a key generator of revenue.
