UK high street icons Greggs and Primark will today open the doors to a brand new ‘Tasty by Greggs’ café, on the top floor of Primark’s London flagship Oxford Street East store, next to Tottenham Court Road. Following the launch of the collaboration earlier this year, which saw two clothing collections sell out and the opening of the first ever ‘Tasty by Greggs’ in Primark’s Birmingham store, Greggs is returning with the launch of a second ‘Tasty by Greggs’ café in the capital this week.
The new café follows other recently opened, high-profile Greggs shops in London including Leicester Square, Liverpool Street Station and Tottenham Hale Station. It is also the latest in the line-up of a range of services in the Primark store, including a nail and beauty bar and WornWell by the Vintage Wholesale Company, a new vintage clothing concession which also opens today and offers London customers the chance to shop branded and non-branded vintage and one-off items of clothing.
Described as the most ‘Instagrammable’ Greggs in the world, ‘Tasty by Greggs’ will be located on Primark’s top floor, featuring vibrant interiors, doughnut inspired seating booths and a Sausage Roll swing.
