North East bakery giant Greggs is keen to collaborate further with Primark and open more cafes in its network of UK stores, the firm’s CEO says.
The two high street favourites last month joined forces to launch a limited edition clothing range in selected Primark stores, as well as open the world’s biggest Greggs cafe in its Birmingham shop.
The collaboration has proved to be a huge success, with all 60 stores selling out of the 11-piece collection of clothes – some of which later appeared on eBay at vastly inflated prices.
