Greggs has enlisted celebrity chef and cookbook author Nigella Lawson to star in its first-ever Christmas ad, which sees her enthusing over the high street chain’s festive food.
Lawson, known for her indulgent recipes and eloquent cooking programmes, is featured returning to her home decorated with fairy lights and a Christmas tree bedecked with Greggs baubles, before describing the “rapturous riot of flavour” of the chain’s “festive bake” pastry.
