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Birmingham Post
Birmingham Post
Business
Coreena Ford

Greggs CEO to join runners to mark 40 year fundraising partnership with Children’s Cancer North

The chief executive of Greggs is to join runners to mark 40 years of the bakery firm’s partnership with a North East charity.

Children’s Cancer North and Newcastle food-on-the-go business Greggs have worked together since 1983 in a connection that has helped raise millions of pounds for people and families affected by childhood cancer. The Children’s Cancer Run has grown to become the UK’s biggest single charity fun run, attracting more than 10,000 runners and spectators and the 40th annual event – which has been backed by Greggs since the start – takes place on May 14 at Newcastle Racecourse.

Greggs provides free snack packs for up to 10,000 runners and also provides a hospitality area for the 300-plus volunteers. In the weeks leading up to the Children’s Cancer Run, the company also raises money for the charity through its stores in the region. Greggs chief executive Roisin Currie plans to participate in the run with 40 colleagues to commemorate the special anniversary of the event, which has helped to raise £8m to fund research, provide support for children and families affected by childhood cancer, and raise awareness of disease.

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