A cartoon sign of Sam Fender eating a pasty has appeared on Newcastle city centre's Grainger Street branch as two Geordie icons team up ahead of the singer's homecoming gigs next weekend.
The North Shields singer songwriter is putting on two massive shows at St James' Park on June 9 and 10 which have been sold out for months. And bakery chain Greggs couldn't resist getting in on the action, with its Grainger Street shop set to be transformed to Fenders Unplugged on the days of his gigs.
It's not the first time a connection between the two has arisen, Greggs filled Sam's Brits "After Party Bus" in 2022, and he was seen sporting the Greggs X Primark clogs on tour in the US.
