The boss of Greggs says its main priority will be to keep prices at current levels to help customers during the cost-of-living crisis.
The comments from chief executive Roisin Currie came after Greggs has reported a big rise in sales at the start of this year and said its value food was proving popular during the “challenging” economic times. In a trading update for the first 19 weeks of 2023, Greggs said its sales had risen 17.1% to £609m.
Greggs has also increased its market share, with Ms Currie saying its good value was helping it to win more customers. And despite seeing its own costs rise, she said the company was aiming to keep its prices stable in the coming months. She said: “Protecting value for us is critical. We want to remain a value leader in the market so we’re working extremely hard to mitigate the impact of inflation as it comes through.”
