Former Love Island winner Greg O’Shea made a bold statement as he debuted his new icy blonde locks.
And fans think the Olympian athlete is embracing the Barbiecore era.
The aesthetic, which has 6.9 million views on TikTok, is the latest core trend that is making the rounds ahead of the release of Greta Gerwig's Barbie next year.
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Hot pinks, pastels and blonde hair dye is set to take over, and one unexpected fashion icon leading the pack is Greg.
"Blonde for the summer," he wrote in the caption. "What we thinking?"
Singer Erica Coady recognised the Barbiecore aesthetic instantly, writing: "well hello Ken! Love it." Greg then jokingly tagged the star of the upcoming Barbie film, Margot Robbie, and wrote: "notice me please".
Irish blogger Louise Cooney also took to the comments section, writing: "It's a wig!!" Rosanna Davison, meanwhile, welcomed Greg to the blonde club, writing: "Blondes have more fun."
Some fellow Love Island alumni also embraced Greg's new look. Chuggs Wallis, who is no stranger to a bottle of blonde hair dye, gave the rugby player a word of warning.
"Hope you've stocked up on purple shampoo mate, looking fresh," he said. Matthew McNabb complimented Greg on his new look writing "variety is the spice of life!"
While she didn't instantly see Ken vibes in Greg's hair, Doireann Garrihy saw a resemblance to an Irish star. "It's giving @johnny.smacks," she wrote.
Greg joins the list of celebrities who are embracing the bold new look.
Megan Fox and Machine Gun Kelly both recently channelled Barbie and Ken at the premiere of Kelly's documentary Life in Pink.
Kim Kardashian posed like a real life Barbie in a series of Instagram pics taken by her 8-year-old daughter, North. She wore a head-to-toe hot pink Balenciaga look that even Barbie herself would be envious of. Lounging in her bed and against a matching pink curtain, Kardashian sported a cropped pink hoodie and curve-hugging pantaboots paired with a sparkly top-handle bag..
Hailey Bieber posed for photos in a corseted mini in the same shocking shade. And Khloé Kardashian celebrated her birthday in a bubblegum-colored latex mini.
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