Greg Norman is at the centre of a radical attempt to shake-up golf
(Picture: LIV Golf)Greg Norman is unapologetic about his shake-up of golf. Likening his role as CEO of LIV Golf to what Kerry Packer did with cricket in the 1970s, he calls it the commercialisation of golf, rooted in player power, rather than being dictated to by the PGA or DP World (formerly European) Tours.
The 67-year-old Australian’s approach has been divisive, but one he deems necessary. Less than a month out from the inaugural event, he says: “Golf has been stuck in a box for 53 years, right? Just because it’s done the same way year after year, tour after tour, doesn’t mean to say it’s right.
