Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads which appeal to eco-conscious consumers have the potential to dramatically affect public perceptions of how brands are addressing climate change.
The green advertising trend – featuring ads that explicitly or implicitly address the relationship between a product or service and the natural environment, promote a green lifestyle, or present a corporation as environmentally responsible – is growing fast. Many ads now feature a range of clever tactics, from filling your screen with green to using vague terms like “all-natural”, designed to convince you the products they’re selling are good for the planet.
