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Birmingham Post
Birmingham Post
Business
Jon Robinson

Green claims made by ASOS, Boohoo and George at Asda to be investigated

Boohoo Asos Asda George CMA

Eco-friendly and sustainability claims made by ASOS, Boohoo and George at Asda are to be investigated by the Competition and Markets Authority (CMA).

The watchdog is to look into what each company says about their fashion products including clothing, footwear and accessories.

The move comes as part of its ongoing investigation into potential greenwashing and follows concerns around the way the firms’ products are being marketed to customers as eco-friendly.

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