Donald Trump has long wrapped himself in patriotism, from campaign slogans to speeches invoking “greatness” and “faith.” But his cash cow, the “God Bless the USA” Bible, has revealed a cynical truth about how he monetizes both religion and his political brand.
Trump began promoting his “God Bless the USA” Bible edition in March 2024 as part of his presidential campaign. The Trump Bible is printed inside and out with patriotic trimmings like the U.S. Constitution, the Declaration of Independence, the Bill of Rights, the Pledge of Allegiance, and even lyrics from Lee Greenwood’s song. And it sells for $59.99 online. If you think that’s ridiculous, a hand-signed version goes for as high as $1,000.
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