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Birmingham Post
Birmingham Post
Business
Graeme Whitfield

Great North Run organisers aim for growth after difficult period

The company that organises the Great North Run has set its sights on growth and made a series of senior appointments.

The Great Run Company, which is putting together the finishing touches on preparations for its flagship event this weekend, has appointed former BP managing director Peter Mather to replace Sir Brendan Foster as chairman. Sir Brendan, the former athlete and TV commentator who founded the Great North Run in 1981, will move to a new role as president of the company.

As well as the Great North Run, the company stages mass participation sports events around the UK, but has endured a difficult two years that saw many of its events cancelled, including the 2020 half marathon from Newcastle to South Shields. After weathering that storm, the company has now signalled “ambitious plans” to set up new events and invest in existing parts of its business.

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