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Windows Central
Windows Central
Technology
Brendan Lowry

"Great games are culture, and culture is entertainment": Xbox CEO says Call of Duty is larger than the MCU, states there's "more appetite" for Xbox multimedia

Xbox Call of Duty MCU Asha Sharma Entertainment Microsoft Disney Amazon Marvel
Modern Warfare 2 Remastered.

Microsoft and Xbox have experienced some high highs and low lows with its video game adaptations over the years, with Bethesda and Amazon's Fallout TV show and 2025's Minecraft movie proving to be huge hits while the live-action Halo TV series and Halo: Nightfall before it left most viewers extremely disappointed.

Overall, though, multimedia projects that draw from Xbox's gaming IPs have enjoyed more of a positive reception in recent years — and according to comments from Xbox CEO Asha Sharma and other executives in a new interview with Entertainment Weekly, there's "more appetite to work with us on titles than ever before."

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