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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Gray TV: The New Orleans Pelicans More Than Tripled Their Bally Sports Audience Friday By Airing Their Game on Local Broadcast TV

Gray Bally Sports Bally Pelicans the New Orleans Pelicans DC NBA Pels
NBA.

For the pro teams looking at life beyond bankrupt regional cable network Bally Sports, moving to free over-the-air broadcast television is a tradeoff of a sure regional-sports-network paycheck vs. expanded reach. 

The New Orleans Pelicans, which is one of three NBA franchises contracted with Bally Sports to carve out an arrangement to show 10 games on local broadcast TV this season, experienced the upside of that equation on Friday night. 

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