Women and their issues were at the centre in the 2022 election. They were an important reason why Scott Morrison was turfed out of office.
Morrison, his party and the government were seen to have a much-touted “women problem”, ranging from mishandling the Brittany Higgins affair to the under-representation of women among Liberal MPs. Issues around equality for women were to the forefront in the campaign of the “teals”, helping a cluster of professional women winning seats from Liberals.
Will gender again be important at the 2025 election? Potentially – positively and negatively. Both sides hope that it will, in different ways, work to their advantage, while also fearing its downsides.