One way the Albanese government has recently tapped into social media audiences for its budgets is by inviting “influencers” to Canberra for the event. This broadens the audience and often garners favourable publicity.
This year, the prime minister gave a promo at the start of Toilet Paper Australia’s budget podcast, Talking Sh!t, “Hi I’m Anthony Albanese – make sure you’re following Toilet Paper Australia”.
