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Entertainment
Beth Simpson

Grammys CEO says new 'Asian Pop' category was “created to celebrate the depth, diversity and extraordinary growth of pop artistry coming out of Asia” after BTS rule themselves out

BTS Asia Diversity Grammys Harvey Mason Jr Mason Jr
EAST RUTHERFORD, NEW JERSEY - JULY 19: RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook of BTS perform during the Topps Final Halftime Show in the FIFA World Cup 2026 Final match.

The CEO of the Grammys, Harvey Mason Jr, has responded to BTS’s decision not to participate in the 2027 Awards due to the introduction of a new ‘Asian Pop’ category.

On Monday just gone (27 July), the South Korean megastars put out a message via Instagram simply saying: “We decided not to participate in the Grammys this year” and adding that they “hope that music can be heard and loved by itself rather than being divided by region or language.”

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