The Grammy Awards always bring together the biggest names in music, and this year was no exception. Not only did artists like Miley Cyrus, Taylor Swift, Olivia Rodrigo, and Maluma take home multiple awards, but they also made waves on the red carpet, earning millions in brand exposure for the high-end fashion they wore. Launchmetrics and The Hollywood Reporter recently released their Red Carpet Power Rankings, which analyze the brands seen at major awards shows. Let's take a closer look at some of the highlights from the Grammy Awards and the brands that stole the show.
Miley Cyrus and Taylor Swift were undoubtedly two of the most talked-about artists of the night. Both artists not only won Grammys for their exceptional music but also turned heads on the red carpet. Miley Cyrus stole the spotlight by improvising 'I just won my first Grammy!' during her performance while wearing a vintage Bob Mackie beaded bodysuit. This outfit quickly became a social media sensation, earning Mackie the 10th spot on the chart.
Taylor Swift, on the other hand, opted for a beautifully draped white strapless gown by Schiaparelli. This elegant choice earned the brand an impressive media-impact value (MIV) of $8.6 million, securing the second spot on the fashion chart. Swift's impeccable style and influence on social media undoubtedly contributed to the brand's success.
It's not just the well-known brands that made waves at the Grammys. Daniel Roseberry's artful creations as creative director of Schiaparelli and John Galliano's recent haute-couture collection for Maison Margiela also turned heads. Both brands ranked highly on the chart, thanks to the show-stopping looks worn by Taylor Swift and Miley Cyrus. Schiaparelli earned an MIV of $8.6 million, while Maison Margiela followed closely with an MIV of $8.3 million.
The top spots among women's rankings went to Miley Cyrus in Maison Margiela with an MIV of $7.2 million, closely followed by Taylor Swift in her elegant Schiaparelli gown with an MIV of $6.8 million. These numbers showcase just how influential these artists are in the world of fashion and brand exposure.
On the men's side, Maluma took the top spot by wearing Dolce & Gabbana along with a Jacob & Co. watch and Christian Louboutin shoes, earning an MIV of $1.5 million. However, the Red Carpet Power Rankings have consistently shown that women outperform men in terms of media-impact value. Miley Cyrus, for example, exceeded Maluma's MIV by almost 500 percent, showcasing the remarkable earning power of female artists in the fashion world.
Accessory brands like Giuseppe Zanotti and Christian Louboutin also saw a boost from their appearances at the Grammys. Zanotti's Lilibeth slingback sandals, worn by Taylor Swift, resulted in an MIV of $196,000 for the footwear brand. Christian Louboutin, a perennial favorite among celebrities, earned an impressive MIV of $3.4 million thanks to appearances by stars like Miley Cyrus, Jon Batiste, and Maluma.
The power of jewelry brands was not to be underestimated either. Tiffany & Co. captivated the audience with stunning pieces worn by Dua Lipa and Miley Cyrus. Lipa showcased the Pisces necklace from the house's Blue Book Collection, featuring platinum, gold, sapphires, rubellites, and diamonds. Cyrus, on the other hand, wore an Elsa Peretti Bone Cuff with her Tom Ford jumpsuit. Together, they contributed to Tiffany & Co.'s top position and an MIV of $5 million.
Additionally, Lorraine Schwartz and Jacob & Co. made their mark with their exceptional jewelry pieces. Lorraine Schwartz provided Taylor Swift with over 300 carats of black and white diamonds, while Maluma dazzled with his Jacob & Co. Astronomia Tourbillon Baguette Rose Gold Ruby watch. These collaborations resulted in impressive MIVs of $1.9 million and $1.5 million, respectively.
The Red Carpet Power Rankings continue to provide valuable insights into the fashion choices of artists and the brands that benefit from their exposure. It is clear that events like the Grammys have a significant impact on brand recognition and visibility. As we head into the Screen Actors Guild Awards, we can expect more memorable fashion moments and the rising influence of high-end brands in the world of entertainment.
