Graham Norton said "today's the day" as he issued a social media update on his latest project.
The Eurovision host is the owner of best selling alcohol brand, GN drinks. The project is a collaboration between the presenter and New Zealand wine company, Invivo.
The 60-year-old kicked off the wine venture in 2014 with a huge 14,000 bottle run of Graham Norton's Own Sauvignon Blanc from Marlborough. The company has gone from strength to strength as GN drinks has expanded to include gin to its extensive range.