When Bad Bunny, or “Benito” as his fans adoringly call him, was selected to perform the Super Bowl LX halftime show months ago, the general reactions were mixed, to say the least. Many fans were excited for the world’s most listened-to artist to take center stage at arguably the biggest concert of the year; others were wary about how his exclusively Spanish-language songs would fall upon largely English-comprehending ears. Though artists at the Super Bowl halftime show essentially perform for free, the honor itself is a distinguished one, and the NFL’s very intentional choice of Bad Bunny no doubt stemmed from their desire to reach a more diverse and global audience.
Enter the “King of Latin Trap.”
