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Euronews
Euronews
Rebecca Ann Hughes

GPHG 2025: Luxury watchmakers prepare to celebrate historic awards ceremony in Geneva

As the year making the quarter of this century nears its end, the creative industries are contending with myriad threats, crises and upsets. The worlds of arts and crafts have been shaken by slashed funding, skill shortages and the looming fear of an AI takeover.

However, the rarefied world of luxury watchmaking has been quietly weathering the storm. Each year, the finest timepieces are extolled at the Grand Prix d’Horlogerie de Genève (GPHG) award ceremony, which is celebrating its 25th anniversary in November.

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