The Department of Consumer Affairs is in the process of bringing in revised e-commerce rules which, among the amendments, will also press for “algorithmic fairness” on these marketplaces to remove the advantage that many of these entities give to sellers wholly or partially owned by them and provide a level playing field for small businesses.
The e-commerce rules were first notified on July 23, 2020, and later amended on May 17, 2021. A fresh revision is expected soon.
