The government is promoting health tourism and related products and services in a new campaign to get overseas visitors to spend at least 18 million baht by this September.
The "Discover the New You!" campaign is backed by the Tourism Authority of Thailand (TAT) and more than 130 health and wellness business operators, including hotels, health resorts, spas, hospitals and clinics.
"The prime minister [Prayut Chan-o-cha] appreciates the cooperation from all sectors to promote health tourism and sustainable tourism," government spokesman Anucha Burapachaisri told the media on Saturday.