Government spends £115,000 on ‘influencer marketing’ in less than a year

The government has forked out nearly £115,000 for “influencer marketing” in less than a year, despite pledges to cut wasteful spending.

The Conservatives have said the spend “makes a mockery” of Labour’s pledge after Cabinet Office minister Nick Thomas-Symonds said the cash had supported “multiple campaigns” since the creation of a new government communications unit at the start of this year.