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The Economic Times
The Economic Times
Business

Government amends e-commerce rules to check price manipulation, dark patterns, fake sponsored listings

e-commerce the National Consumer Helpline The Department of Consumer Affairs

The government has amended the Consumer Protection (E-Commerce) Rules, 2020, to tighten checks on dark patterns, fake sponsored listings and price manipulation on online platforms, according to a statement from the Department of Consumer Affairs.

The Consumer Protection (E-Commerce) (Amendment) Rules, 2026, will come into force from January 1, 2027, the department said.

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