Gov. Greg Abbott unloads nearly $20 million in ad buys in race against Beto O’Rourke

Gov. Greg Abbott signs campaign posters after his primary election night watch party in Corpus Christi on March 1, 2022. (Credit: Michael Gonzalez for The Texas Tribune)

With more than four months left until election day, Gov. Greg Abbott is pressing one of his biggest advantages in his reelection campaign: money.

In recent days, the Republican governor’s campaign has announced nearly $20 million in early ad buys for the general election, emphasizing what has been a massive financial advantage over Democratic challenger Beto O’Rourke. The ad reservations include $2.75 million for Hispanic media, $8.8 million separately for TV and $8.15 million for digital platforms.